Updated: Nov 24, 2020
Shopify is an amazing platform for selling products online. The capabilities that the platform provides are our out of this world when it comes to setting a retail business up for success. Our favorite feature that Shopify offers is the ability to see revenue data in paid media management platforms like Facebook Ads and analytics platforms like Google Analytics.
Why is the ability to see revenue data so great? When you're able to see revenue data in platforms like Facebook Ads, you're able to see how much revenue you made when spending a certain amount on advertising. To know that spending $10 on Facebook advertising generated your business $50 in revenue is one of the most amazing data points a business could ever ask for. Having this data opens up a slew of analytical opportunities to tie revenue back to your business goals.
Let us know if you're looking to setup an eCommerce-based business or add an online store to your currently offline business. We'd love to help!