Updated: Mar 3
First things first, let's recap how your business performed in 2020 before aligning on a 2021 marketing strategy. Because after all, the best business decisions are data-informed ones. Answer questions like which media channels generated the most site-visits and/or revenue for your business? Also, dive deeper into each media channel and see which specific media platforms contributed to business growth.
Once you align on which channels and platforms helped your business thrive in 2020, begin thinking of how you can use them to your advantage in 2021. Did Facebook generate more revenue than Instagram in 2020 while both platforms generated the same amount of social engagement? If so, then 2021 might be the time for your business to focus more on developing your Facebook page because it's clearly great at converting followers into purchasers. Who knows, maybe 2021 is the year you try the exciting new platform on the block, TikTok.
Our biggest piece of advice for a flawless 2021 marketing strategy is to ensure your plan is flexible and allows you to easily pivot. 2020 proved that no business plan can perfectly predict the future, but having a plan that can easily evolve and adapt is the best plan. We'd also recommend revisiting your plan every quarter to make updates where necessary.
Lucky for our clients, Dynamo's entire business model is built around "flexibility". Other marketing businesses try to tie owners into multi-month contracts, but we don't think that works for every business. For all we know, a business may need to shut down for a month or two and won't need marketing services; rendering any working contracts a business is tied into nearly useless in some cases. This is where our month-to-month contract setup with flexible working hours thrives.
If you're looking for help enacting your 2021 marketing strategy or you're looking for 2021 marketing strategy ideas, then don't hesitate to reach out to us.