Case Studies
Michigan Dairy
Milk Means More
Michigan Dairy wanted to get the word out about the nutrient benefits of dairy milk under their Milk Means More campaign. Knowing my Michigander audience was polarized on the proper way to say Milk vs. Melk, I thought a great idea would be to include it in my popular Michigan Accent series.
Paid Video Performance Metrics:
​
750K Views
5K Likes
228 Comments
Michigan Apples
Michigan Apple Recipes
Michigan Apples wanted to let folks in the midwest know that Michigan-grown apples are superior and would soon be sold in major grocery chains. On top of driving awareness, I included the apples into a delicious smoothie recipe to show one of their many delicious uses.
​
Organic Video Performance Metrics:
7K Views
547 Likes
27 Comments
PRISM
Winter Concert Promo
Ryan was fantastic to collaborate with! In addition to being a member of PRISM Men’s Chorus, Ryan used his following on TikTok to boost our Christmas Concert sales by almost 40% in just a few days following the content being posted. His content and social strategy were clear, concise, and clearly worked. PRISM can’t wait to work with Ryan again."
​
- Darin D, PRISM Men's Chorus Creative Director
​
In addition to ticket sales, the videos generated 20K+ awareness views for PRISM.
EveryBody By Dutton Farm
Brand Awareness
In addition to having EveryBody By Dutton Farm as a client under my business Dynamo, I created a TikTok video to help get the word out about their fabulous mission and products which generated over 26K organic views.
"Using Ryan has been instrumental for the online revenue growth for our Company. Owner, Ryan, is always professional, responsive and does quality work. Highly recommend!"
​
Jenny Brown, CEO of EveryBody By Dutton Farm